Hi inXile Rangers!
In the April 7th Blog post (a portion is reproduced below), you guys mentioned how a big part of making this game a success is for us, the players, to get the word out. Well, as kickstarter clearly demonstrated, you have legions of dedicated supporters who want nothing more than for this game to be a record breaking success! We basically want to make you all rich. SO, I think you should capitalize on that, and on the huge potential of crowd sourcing.
My suggestion is to work with us on your forum to be your marketers and PR guys, and to start a viral campaign that will bring Wasteland 2 to everybody's notice. You have fans _everywhere_ who are willing to do a little extra to get the word out, but we need direction.
There are plenty of ways to do this, but one suggestion would be to make some flyers that can be printed and posted around town. I mocked one up (but can't post the image here), which was basically the iconic top-down view from the Wasteland cover-art, the "2", and "your mind just exploded like a blood sausage." below and the website below that. The image is amazing and would certainly generate curiosity/interest.
Other ideas might be to make a meme, or have a website where fan-fiction is posted, and fan art... maybe you can get somebody to make a few official pages setting up the background, adding some intrigue. I know you can post fan art on the forum, but it's mixed in with everything, more for those in the know rather than as advertising. How about a trailer?
Lastly, I'd like to point out that if a newbie comes to the website the only thing they see are links to the blog and the forum. Why not put an intro page, for people to be educated and tantalized?
Hoping for the best, and ready to act!
From the Blog:
One thing you will notice in that list of potential jobs above is that nowhere in that list do you see ‘Marketing Lady’ or ‘PR Guy’. That is because we don’t have these positions, nor do we plan to hire them. We want to spend the money on the game, and only the game.
This is where you come in…
All 41,000+ of you are our marketing and PR team. We need your help to get the word out that the Kickstarter countdown is on.